WARM FILTER:ON
COOL FILTER:ON
SQUARE
FORMAT
ANALOG
SHOOTING
MOOD
FILTERS
Slide the switch
to place a warm or
cool filter over the
lens and match
your mood.
follow
your mood
Information
- 2026.10.14 NEWinstax SQUARE 2™ special website launched.
Promotional Video
Product
Design
Color Variations
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MISTY WHITE
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SLATE BLUE
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BRICK RED
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A smooth, rounded form with debossed logo detailing.
-
A textured grip that fits comfortably in your hand.
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Mood Filters that intuitively switch at your fingertips
Tutorial Video
Features
Make both the subject and scenery stand out with SQUARE format
The 1:1 format is naturally pleasing to the eye, giving your subject room to breathe while capturing not just the moment, but the atmosphere too.
Add color to your photos with a Mood Filter that matches the moment.
Set the mood with a flick of the switch to change the Mood Filter with ease.
Choose Cool for crisp, blue-toned color, Warm for subtle golden tones, or Off to enjoy the standard instax™ film look.
Focus on what matters
Wherever your subject happens to be, the camera keeps things sharp with three easy-to-use focus modes all at the twist of the lens ring.
LANDSCAPE
Focal length:
3 m to ∞
STANDARD
Focal length:
0.5 m to 3 m
CLOSE-UP
Focal length:
0.3 m to 0.5 m
Other Features
Auto Exposure
With intuitive twist-to-operate controls and automatic exposure adjustment, capturing great photos couldn’t be easier.
Selfie Mirror
Confidently capture crisp, in-focus selfies with the perfect pairing of Close-up mode and the built-in selfie mirror.
A warm-toned film in
instax™ SQUARE format
“SOFT HAZE”
With soft light and warm tones, create images that capture not only the casual moments of everyday life,
but the atmosphere of the scene.
Color SeriesSOFT HAZE
WHITE FRAME
follow your mood
Hand Strap
Camera Case
Acrylic Frame
SOFT HAZEColor Series
- Images of instax™ photos are for illustrative purposes only.
- Develops in approx. 90 secs.
- The above specifications are subject to change for performance improvement.
- FUJIFILM, instax, instax SQUARE 2 and “don’t just take, give.” are registered trademarks of FUJIFILM Corporation.
Have you ever wondered what gives your favorite instax™ photos their unique look?
The secret lies within the film, and we’re ready to share all >>>
Film that’s filled
with technology
Let’s start with an exploded view of instax™ film. Whether it’s mini, SQUARE or WIDE, they’re all packed with innovations that make developing and printing photos possible.
The photograph gradually emerges over approximately 90 seconds.
instax™ photos feature silver halide technology to get their unique, high-quality look.Plus, instax™ photos are water resistant and ideal for storing even in wallets and phone cases. Now that's some serious film technology!
Have even more fun with
the instax UP!™ app
With the introduction of AI, you can now scan an instax™ photo regardless of the background or angle, or even in your hand.
- ●Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries and regions. App Store is a service mark of Apple Inc.
- ●Google Play and the Google Play logo are trademarks of Google LLC.
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STEP1Scan instax™ photos using high-quality AI scanning -
STEP2Organize your collection of scanned instax™ photos -
STEP3Share your gallery across social media